There Is Only One Path to the Throne. A Bold Idea.

With its properties, Vioplex-T positions itself as an indispensable wound treatment. The company Zdravlje Leskovac needed an effective communication strategy targeted at relevant audience segments. Inspired by its potential, we conducted a thorough analysis of previous campaigns. Vioplex T became the focus of the entire team. We targeted it with precise strategic and creative measures, choosing an approach miles away from the conventional presentation of pharmaceutical products. The plan included message creation, focusing on digital channels, and integration with traditional communication channels. We placed Vioplex T on the throne, where the care for everybody's health should be.