The New Star of Healthy Living

From the free pastures of Homolje, we brought Urda to the city. It spoke through an unequivocal consumer experience: Health for everyone.

Homolje Dairy needed a clearly defined brand strategy and a new visual identity. By researching the preferences and needs of the target group, we created an authentic and appealing experience that reflects their values and interests. We identified Urda as the key product that aligns with contemporary nutrition trends and decided that it should become the growth driver within the company's portfolio.