Gamification for a unique experience

Men who live life to the fullest and aren't afraid to be themselves - Old Spice men - deserve an exciting interactive adventure. Inspired by the "Captain" product line, we created an unconventional solution - a unique emotional experience that promoted the brand in an original way. We implemented an interactive personality test in the spirit of Old Spice, allowing users to have fun and discover the captain within themselves. The brand's perception as bold, optimistic, and inspirational was strengthened. By integrating gamification, we aligned fun with brand identity, highlighting the product's benefits and encouraging action and male optimism.