Strengthening brand perception through a memory game

What is remembered longer – smooth skin or the feeling of confidence? For decades, Gillette has been setting the standards in shaving experience and inspiring men worldwide to be the best version of themselves. For them, we created an interactive memory game that combines fun and education, highlighting the advantages of new products in a unique way. The goal of the game was simple – find matching pairs and "shave" the character on the screen as quickly as possible. Gillette empowered users and reinforced its reputation as a reliable partner, encouraging men to embrace challenges and achieve their goals.